Gudrun sjöden models

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Swedish design with a colourful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials.

Fascinated by folk motifs and flowers, Sjödén has explored the visual culture of Europe, North and South America, and Asia. Each of her collections examines a region of the world, and she collaborates with designers who have firsthand understanding of these aesthetics and their significance. She received her artistic training in regional textile traditions at Stockholm’s Konstfack, University of Arts, Crafts, and Design (1958–1963) and draws from this foundational educational experience in each year’s collection.

From Sweden, the artistic influence of the Sámi captured Sjödén’s attention early in her career, and she has since discovered that her own maternal line may be traced to the indigenous inhabitants of Sápmi, more specifically the Kola Peninsula.

In 2019, Sjödén partnered with the mother-and-daughter design team of Delina White and Lavender Hunt, founders of IamAnishinaabe, members of the Minnesota Chippewa Tribe, Anishinaabe Nation, and residents of the Leech Lake Reservation in Northern Minnesota. Recurring motifs are abstracted sunflowers, tulips, and roses—the last being her signature shape.

Maybe we’ll use your picture on our website or in our social media channels! 
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\nLooking for inspiration?
\nMeet other colourful Gudrunistas here »

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